Salespersons Cormorant Fishing Anomaly

QUESTION: Sir John, ahente po ako ng developer, bakit po hindi ako nakakabenta? Nag try ako two months araw-araw namigay ng fliers sa Ayala, wala benta. Lumipat ako sa Robinsons, ganun din wala rin benta. Bakit ko kailangan magpa register sa PRC eh wala namn akong benta? Bakit kaya? Hindi kaya nagbebenta din ang Developer at dumederetso ang buyer ko para maka discount?

ANSWER: Uyyy maraming tao dyan sa Ayala area and Robinson area. Imposible naman pag hindi ka nakabenta. Yang pamimigay mo ng flier, ang tawag ko dyan ay Cormorant Fishing Anomaly. Ang mga na-akit mo sa property dahil sa flier mo, normally titingin yan sa internet, at sa internet yan kokontact directa sa developer. Hindi yan sila sila kokontact sayo eh colorum ka, wala kang license number nakasulat sa likod ng flier. Gusto ng Developer na panatilihin kang ganyan na colorum para dumerekta buyers sa kanila. Ini-exploit lang ang pangarap mong magka-datung ng big-time, para gagawin kang Cormorant duck with your fliering. Pag dumerekta ang buyer sa Developer/Seller, ang tawag ko dyan ay BYPASS.

BYPASS frequently happen in the case of development projects. It is also very rampant in independently-owned properties. All property owners enjoys BYPASS kasi makakatipid sila ng commission na ibabayad sana sa agent or so broker. Enjoy din ang buyer sa BYPASS kasi makakakuha sila ng mas malaking discount. I can attest to this buyer behavior being the first and only "Exclusive Buyer Agent" in the Philippines.

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Pag pasok ng RA 9646, ang mga Developers ay nagulat sa Section and 29 provisions. Sabi pa nga ng CREBA doon sa position nila,

"Much of the protestations stem from Sections 28 (a) and 29 of the RESA Law, which prohibit real estate developers from practicing real estate service in the country. To many developers the practice of real estate service, which includes offering, advertising, soliciting, listing, promoting, negotiating and selling of real estate is not only an integral part of their business but an inherent right. Having invested millions in the development of their projects developers have much to lose in the business and it is only fitting that they provide not only quality products but quality real estate service as well."

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QUESTION: Sir John, gaano ba kabigat yang mga kalaban natin na gusto ma exempt ang Developers sa RESA?

ANSWER: Hehehehe. Mabigat mga dudes. Henry Sy, Lucio Tan, John Gocongwei, Manny Villar, mga Ayala, at iba pang mabibigat na tycoons. Nagulat lang kasi siguro sila na akala nila kinakaladkad sila na magpa-license sa PRC. Ehhhh, hindi dapat sila mag-over-react, sabi ko nga in my opinion, they don't need PRC license to own real estate devt corporations but they have to hire professionals to market, appraise, and build their projects.

Subukan ko personal na bisitahin or padalhan ng advocacy letter etong ating pinaka-mamahal na mga malalaking industrialists. Naniniwala ako na solid ang social responsibility and moral foundation ng mga may-ari ng real estate development corporations na yan eh, at mahalaga sa kanila ang professional standard ng company. Naniniwala ako na ang nag-reresort lang naman ng exploitation sa mga unregistered agents ay yang mga sales managers/directors ng marketing arm nila eh. Makakatulong ng malaki sa professionalization advocacy natin pag mga big boss na ang karamay natin.


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In my rational opinion, BYPASS is perfectly legal. BYPASS is not only legal, but in fact it is the IDEAL market scenario. BYPASS is the natural gravity of the market.

The ultimate form of BYPASS is the For Sale by Owner System (FSBO). FSBO is the optimal system of the free-market because it is undisputable that elimination of the middleman makes prices lower. Lower price is good for the seller because it makes the property easier to sell. Lower price is good for the buyer because it makes the property affordable. FSBO is the doomsday that will put the profession of the brokers/agents into extinction.

However, in one little corner of my "heart", I also "feel" that BYPASS could possibly be unfair to the ahente or broker, kaya matagal ko nang gusto ng REFORMS sa real estate system. Nasabi kong unfair dahil unfair naman na nagkikipag kompetensya ang developer sa mga ahente niya sapagkat dapat natin isipin na commission basis ang compensation nyan eh. Mangapital yang ahente ng time, effort, money for two months para maka-reach-out sa buyer, eh ang buyer ay mag-bypass lang. Unfair yang ganyan. Kaya ako NAGAGALIT habang ako ay nakatingin sa grounds from the point of view of an eagle! Ayoko ng exploitation, hindi maka-tao yan.

Ang reporma na nasa isip ko ay ang pag-gawa ng Philippine National Listing System (merong akong separate blog nito, hanapin mo) which will prevent BYPASS with 100% accuracy, without necessarily restricting the right of the Developer to sell his own property. Only a ONE IPORESP can make the Philippine National Listing happen, and this is only possible pag magka-isa tayo lahat na brokers and ahentes na sumunod sa structure ng RA 9646.

Kailangan mo magpa-register kung gusto mo ng trabahong yan. According to RA 9646 of 2009 in PRC and PD957IRR of 2001 in HLURB, kailangan mo maging under ka ng supervision ng isang licensed broker para makapag-register ka sa PRC, para legal ka nang mag-benta ng projects. Anong klaseng Sales Director and Manager ng Developer yang pinasokan mo, ehhh nag-training ka ng mahaba dyan, ehh hindi ka man lang inadvisan na merong HLURB registration requirement, eh kung mahuli ka 4 years prison ang penalty nyan hindi ka tutulungan ng developer na yan. Para lang pinag drive ng public utility bus nyan na wala kang driver license. Dyan pa lang eh dapat napansin mo na na ini-exploit ka.

RA 9646 is designed to stop other people from exploitation your dream success in real estate service. Sa RA 9646 and sa IPORESP, sigurado magiging successful ka kasi FAIR ang policy and system.