12/29/2011

Distinguish developer from maketing company

QUESTION: Sir John, what is the difference between a Developer and a Marketing Company?

ANSWER: Developr builds projects and sells it for a profit price to a Marketing Company. The Marketing Company in turn sells it to the consumers/buyers at a higher price to earn OVERPRICE and pay commission to its agents.

Example DMCI Inc. is a Developer/BUILDER. DMCI Homes Inc. is the exclusive Marketing Company of residential houseing projects of DMCI Inc.

Hindi lang DMCI. Halos lahat na Developers merong subsidiary na marketing company.

A Marketing Company should not pretend that it is a developer. Pero pwede nya sabihin na they are exclusive marketing firm of the Developer. Lahat na selling groups sa DMCI Homes Inc, dapat licensed Brokers and registered Salespersons lahat yan.

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